This project was creating a mock arts center call Center of Art and Technology where people can explore technology through a creative lens. Includes a dynamic logo, brochure, and magazine ads.

center of art & design

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I started out by creating mood boards of brands similar to what I was creating as well as what I wanted my brand to look like. I also looked into topics relating to my brand such as virtual reality, creativity, digital art, and technology.

I then decided on the name of my brand which ended up being the Center of Art and Technology. I sketched and iterated different type based logos and imagery based logos.

The final logo became a dynamic logo with the "O" changing to different abstract imagery depending on the context in which it is placed.

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The brochure would be available at the entrance and would explain the different ideals of COAT, which are Art, Technology, Experience, and Innovation.

I also created three magazine advertisements highlighting various exhibits and how people would interact with them. 

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